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Wilberforce Primary News

DEFRA Leads Westminster Primary School Pupils in a “Reduce,Reuse, Recycle – One Bag, Zero Waste” Chant

Shelan Sharif / Categories: General

DEFRA Leads Westminster Primary School Pupils in a “Reduce,Reuse, Recycle – One Bag, Zero Waste” Chant

Following the success of their ‘#StirCrazy’ and ‘500ff’ campaigns, AFWR with Clear Public Space, have launched their newest campaign “One Bag Zero WasteTM” at Wilberforce Primary School in North West London.


DEFRA's Head of Resources and Waste Strategy, Dawn Woodward, gave a whole school assembly before leading the pupils in a chant 'Reduce, Reuse, Recycle - One Bag Zero Waste.' 


Pupils from the school have chosen the campaign logo and have now been invited to enter a competition to design the bag which will be made out of recycled UK plastic waste and used within the local community to encourage reuse and recycling. Winners of the competition will be chosen by a panel of judges, chaired by Queens’ Park Community Council and including DEFRA Minister, Rebecca Pow.


Headteacher of Wilberforce Primary School, Claire Macfie added: “The 'One Bag Zero WasteTM' campaign is an excellent example of how we can educate school children about the circular economy and provide economic incentives for our local community at the same time. Superb!”



Notes to editors:

About One Bag Zero Waste/A Future without Rubbish

Membership association ‘A Future without Rubbish’ is active in Westminster schools, and schools in Romania changing perceptions about waste and introducing the concept of the circular economy. In Romania it has achieved a positive behavioural change towards recycling, demonstrating a 36% improvement in recycling rates. Its previous successful campaigns in the UK have included #StirCrazy and 500ff, regarding plastic stirrers and water bottles respectively.


Media contact: Rachael van Oudheusden, Big Old House, or 07989961082

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